Goldilocks communication is a fine balancing act and requires a meaningful investment. It means having a conscious strategy for what we say, when we say it, why and how. This principle applies regardless of the information we’re sharing. It’s no simple task to get it “just right”.
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Irene Stotko
I use storytelling and analogies to make content relevant and engaging. I’m a seasoned editor, trained in information mapping, instructional design, user experience and agile methods.
Shelley van der Westhuizen
I am passionate about using my experience in finance, investments, accounting, psychology, writing, analysis and research to equip individuals to take charge of their financial futures.
As a team
We design and develop effective financial communication strategies, training and content that have a positive impact on customer success.